Back to Insights
News
October 6, 2025

Norðurál and SnerpaPower Announce Strategic Agreement on Energy Management in Primary Aluminum Production

Marius Moldestad
Customer Success Manager

Norðurál and SnerpaPower's joint press release:

Norðurál, one of Europe’s largest primary aluminum smelters and a subsidiary of Century Aluminum, and SnerpaPower, a leading energy technology provider in the electricity sector, today announced a landmark, long-term agreement that marks a significant milestone for both companies. With this step, Norðurál becomes SnerpaPower’s largest customer to date, underscoring the growing role of intelligent energy management in driving industrial competitiveness and the global energy transition.

“We are proud to partner with Norðurál, a cornerstone of Iceland’s industrial sector and a global leader in aluminum production. This agreement reflects the confidence of one of Europe’s largest energy consumers in our solutions and highlights the critical role of flexibility in ensuring that Iceland remains competitive in a changing energy landscape. We’re confident that SnerpaPower’s solution will bring significant value to Nordurál’s operations. Together, we are proving that innovation and industry can accelerate the path to a sustainable future.”

Íris Baldursdóttir, CEO and Co-founder of SnerpaPower.

The joint initiative reinforces the role of aluminum producers and technology innovators in advancing renewable integration, industrial resilience and advanced grid services.  It also illustrates how collaboration between energy-intensive industries and digital, climate tech companies can deliver both environmental and economic value.

About Norðurál (Century Aluminum)

Norðurál is one of Europe’s largest aluminum producers, operating the Grundartangi smelter in Iceland with an annual capacity of around 300,000 tonnes. As a subsidiary of Century Aluminum, Norðurál supplies responsibly produced aluminum to global markets and is a leader in sustainability. The company produces Natur-Al™, a certified low-carbon aluminum with a CO₂ footprint less than one-quarter of the industry average, powered entirely by Iceland’s renewable hydro and geothermal resources. Norðurál is committed to responsible production, efficient use of energy and materials, and continuous improvements in environmental and social performance.

About SnerpaPower

SnerpaPower is a leading energy technology provider in the electricity sector. The company operates and develops an advanced software platform for energy management, helping over 1,200 MW of power-intensive load leverage real-time data to automate and optimize the use of renewable power and enabling flexibility. SnerpaPower is committed to enhancing the competitiveness of green industries, supporting energy security, and accelerating the energy transition.

Contact:

Íris Baldursdóttir

CEO and Co-founder of SnerpaPower

gsm: 856 9312

iris@snerpapower.com

Sólveig Kr. Bergmann

Corporate Director – Communications and PR at Norðurál

gsm: 820 4004

Solveig@nordural.is

Marius Moldestad
Customer Success Manager
Marius Moldestad
Customer Success Manager

Recommended related reads...

News
October 6, 2025

Norðurál and SnerpaPower Announce Strategic Agreement on Energy Management in Primary Aluminum Production

Norðurál becomes SnerpaPower’s largest customer to date, underscoring the growing role of intelligent energy management in driving industrial competitiveness and the global energy transition.
Explore
News
August 18, 2025

The Energy Sector is Expanding: “We’ve Reached Our Limits”

A recent interview with Íris Baldursdóttir, co-founder and CEO of SnerpaPower, conducted by Rakel Sveinsdóttir for Vísir’s ‘Atvinnulífið’
Explore
News
June 12, 2025

Faxaflóahafnir and SnerpaPower announce partnership

Faxaflóahafnir has signed an agreement with the Icelandic energy technology company SnerpaPower to deploy its software solution to support the electrification of the harbour.
Explore
Backed by