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Íris Baldursdóttir,CEO
& Co-Founder
iris (at) snerpapower.com
Eyrún Linnet,CTO
& Co-Founder
eyrun (at) snerpapower.com

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Frequently
asked
questions

What is SnerpaPowers mission in the energy sector?
What is SnerpaPowers mission in the energy sector?
SnerpaPower was founded with the vision of developing a next generation energy management system that taps into the full potential of the power intensive industry, thereby creating new revenue streams, increasing the competitiveness of green industries and leaving more room for the energy transition.
How does SnerpaPowers technology contribute to grid balancing and decarbonization?
How does SnerpaPowers technlology contribute to grid balancing and decarbonization?
SnerpaPower’s next generation energy management system helps power intensive users fully utilize live-data streams to optimize and automate processes around electricity scheduling, ordering and placing bids in the balancing market. This improves the accuracy of schedules, reducing imbalances caused by industry on the grid, and creates a new source of balancing in the market. Both contribute directly to a more efficient and resilient power system.

By introducing bids for balancing from industrial load, less capacity needs to be reserved in power plants, and generation can be used to directly serve the growing need for electricity as societies transition to renewable energy.
Does SnerpaPower provide advisory services?
Does SnerpaPower provide advisory services?
Yes, we provide advisory services to our customers related to electricity markets and strategy. We walk you through the steps of digitizing your processes around electricity scheduling, ordering, and load monitoring, as well as your potential of placing bids in the balancing markets. This includes advisory on the regulatory environment and roles in the market.  

We provide individual counsel to each of our clients. This includes analyzing the electricity consumption of individual plants, assessing the potential of optimizing electricity usage and providing balancing services to the market. Our aim is always to break complexity into manageable tasks and maximize impact.
Who are the founders of SnerpaPower and what experience do they bring?
Who are the founders of SnerpaPower and what experience do they bring?
SnerpaPower was founded by Eyrún Linnet and Íris Baldursdóttir in January 2022 with a shared vision of breaking barriers and speeding up the digitalization of industrial load to make green industries more competitive and to accelerate the energy transition.  Eyrún and Íris have a long history of both working closely together on complex grid investment projects but also on opposite sides of the table. For the longest, Íris was responsible for system operations at Landsnet, the Transmission System Operator in Iceland, and Eyrún was power system responsible at the Rio Tinto aluminum smelter in Iceland.  Both saw the urgent need to create new technologies better suited to link industrial load safely and in an intelligent and profitable way, to the fast-changing electricity markets.

Eyrún and Íris are both electrical and computer engineers with a combined experience of over 40 years working in the power and utility sector in Iceland and internationally.  They share the vision of a competitive, green and equal power system and society.

Eyrún has almost 20 years of experience with substantial knowledge of both the electricity system and the load control and balancing of Power Intensive Users. She worked for Rio Tinto Iceland Ltd. (ISAL) for 12 years, majority of that time as Power System Responsible for ISAL, leading the automatization of operation and maintenance of the electrical system for the last seven years. Before that, she was the Leader of Pot Operation for ISAL. Previously she worked for Landsnet, the Transmission System Operator in Iceland, for six years as an expert and later project manager in system analysis and grid development. Eyrún completed her M.Sc. degree in Electrical Engineering from DTU, Danmarks Tekniske Universitet in 2006 and B.Sc. degree in Electrical & Computer Engineering from the University of Iceland in 2002.  

Íris has over 20 years of experience in the energy sector, the high-voltage transmission and manufacturing industry in Iceland, Sweden, Belgium (Europe), and Mexico. Most recent as a senior advisor at ENTSO-E (the European Association for the Cooperation of Transmission System Operators (TSOs) for electricity), leading Steering Group Strategy for system operators in Europe. She held the position of Executive VP of System Operations & ICT at Landsnet, the Transmission System Operator in Iceland, where she worked for 15 years. At Landsnet she created a smart grid team working on innovative solutions for grid operations and she held several leading positions in European funded research projects, such as Migrate and Garpur. Íris started her career as an executive trainee at ABB Sweden, a global HV equipment manufacturer, delivering Flexible AC Transmission Systems to a global market.  Íris completed her M.Sc. degree in Electrical Engineering from KTH in Stockholm, Sweden, in 2001 and a B.Sc. degree in Electrical & Computer Engineering from the University of Iceland in 1999. In 2021 she completed the AMP (Advanced Management Program) in global business and leadership at IESE Business School in Barcelona.
How does SnerpaPower support sustainability and the UN Sustainable Development Goals?
How does SnerpaPower support sustainability and the UN Sustainable Development Goals?
SnerpaPower supports the 7th UN SDG: Affordable and clean energy. With increased electricity usage due to the energy transition and the growth in renewable energy, the need for flexibility and ancillary services to stabilize the power system is increasing. SnerpaPower’s solution is a part of modernizing and digitizing the electricity system. It increases the supply of flexibility and ancillary services by utilizing electricity users' ability to control their load and improve the accuracy of electricity schedules. SnerpaPower’s solution enhances the utilization of renewable energy, improves grid efficiency and resilience, and last but not least, increases the competitiveness of both green industries and the power system overall.

SnerpaPower supports the 9th UN SDG: Industry, innovation and infrastructure. SnerpaPower’s innovative solution is focused on improving the competitiveness of green industries, helping them navigate a fast-changing energy landscape and complex electricity markets. We enable large electricity users to consume renewable energy responsibly and be in synch with the net-zero energy system. Our deep-tech SaaS solution automates and optimizes their load scheduling and flexibility provision in balancing markets. SnerpaPower’s solution accelerates the development of sustainable and flexible infrastructure in the electricity system and equalizes access to energy at affordable and competitive prices. At SnerpaPower we develop solutions aimed at improving the utilization of renewable energy resources and increasing the competitiveness of the electricity market.

SnerpaPower supports the 13th UN SDG: Climate action. SnerpaPower’s solution contributes directly to countries' ability to reach their goals for carbon neutrality by activating flexibility from Power Intensive Users (PIUs) and minimizing the imbalances caused by industrial users on the grid.  Thereby, freeing up capacity on the generation side of the power grid as less reserves are needed, and more capacity becomes available for directly accelerating the energy transition. In Iceland alone, the potential of emissions reductions from applying the solution is up to 375 ktons CO2/yr. Worldwide the impact is much higher. SnerpaPower combats climate change by providing intelligent solutions for Power Intensive Users (industries) who want to consume renewable energy responsibly, contribute directly to the energy transition and remain competitive.
What are the benefits of partnering with SnerpaPower for power-intensive users?
What are the benefits of partnering with SnerpaPower for power-intensive users?
We are committed to helping power intensive users accelerate their digitalization journey and fully utilize available data streams for improved decision making. Our algorithms are tailored to the processes of each industrial plant to ensure that flexibility provision is not negatively impacting their core services or products. With our solutions, industries can consume renewable energy more responsibly, lower electricity costs and reduce the time spent on processes related to short-term planning, scheduling and ordering of electricity as well as on after-the fact reporting.

Our intelligent energy management system connects PIUs directly to electricity markets and automates and optimizes load forecasting, scheduling and bid generation for the balancing power market.
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